Tuesday, March 8, 2016

Paris Fashion Week FW 16 - MASHA MA - backstage



I was happy to accept designer MASHA MA's invitation to Paris Fashion Week FW 16 and also to document the preparations backstage before the show. 

MASHA MA is a designer originally from China who has ateliers in both Shanghai and Paris. Her fashion is characterized by a strong attitude and a sense of individuality. The FW 2016 Collection ranges from sharp tailored dresses in wool to sporty denim parkas.

The aesthetics of the show were street-style inspired, and as a signature look the team at Masha Ma had chosen pastel-colored rainbow hair. Like all fashion shows, the moments on the runway only take 10 - 15 minutes. But to make these moments perfect, a team of make-up artists, hair stylists and dressers work backstage for hours. The atmosphere is calm in the beginning, but gets more and more busy as the show is about to start. Not only hair&make-up has to be done, the models will also rehearse their walk several times. 

After all the preparations, the doors are opened to the guests and the show begins.

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